Functional Wellness · Made From Real Ingredients

Feel better.
Look better.
Live better.

Fuel your body.

High On Wellness is functional nutrition built for real life — cold-pressed shots, protein, tea, cubes and fiber. Real ingredients. No noise. One daily ritual.

Explore the Range → See the Opportunity
5
Product formats
21
SKUs at launch
7
Daily functions
High On
wellness
Beauty
Glow
Skin · Hair · Nails · No added sugar
60 ML
01 — The Opportunity

The wellness aisle
is exhausting.

People want to feel better. They don't want a cabinet of pills, powders and decisions. High On Wellness turns wellness into a system of simple daily rituals.

Not a supplement. Not an energy drink. A ritual the modern body actually keeps.

$1.4T
Global wellness economy — and accelerating
5
Formats, one brand: shots, protein, tea, cubes, fiber
7
Functions covering a full day of wellness
0
Added sugar, artificial colors or fine print
02 — The Range

Five formats.
One ritual.

Not a single product — a wellness platform. Each format meets a different moment, all sharing one ingredient philosophy and one color language.

The hero line

Functional Shots

60ml cold-pressed shots — seven daily reasons to feel your best. Real ingredients, clinically inspired formulas, no added sugar. The engine the whole brand is built on.

60ml
Single serve
7
Functions
0g
Added sugar
Glow
Gut
Focus
Defense
Longev.
Calm
Recov.
330ml · 25g protein

Protein Shakes

Clean protein and real food in every bottle. 1g sugar, grass-fed whey.

4 flavors — Cacao · Vanilla · Strawberry · Matcha
15 pyramid bags

Tea Collection

Functional blends — upcycled from the shots. Beautiful, purposeful.

4 blends — Glow · Light · Rise · Calm
Jelly snack · 80 cal

Daily Cubes

A better functional snack. Real fruit, no gelatin, no added sugar.

4 flavors — Glow · Gut · Calm · Energy
14 sticks · upcycled

Daily Fiber

Premium fiber from real fruit & veg. Feed your gut, fuel your glow.

2 blends — Glow Fiber · Light Fiber
03 — The Hero Line

7 shots.
7 daily reasons.

Each 60ml shot owns a function and a color. Clinically inspired formulas, real ingredients, no added sugar — built to stack into a routine.

GLOW
Skin · Hair · Nails
Marine Collagen · Vitamin C · Zinc · Berries · Lemon
GUT
Digestion · Balance
Apple Cider Vinegar · Ginger · Lemon · Probiotics
FOCUS
Energy · Clarity
Matcha · L-Theanine · Magnesium · Potassium
DEFENSE
Immunity · Protection
Turmeric · Ginger · Black Pepper · Zinc · Lemon
LONGEVITY
Cellular · Antioxidants
Resveratrol · Pomegranate · Red Grapes · Berries
CALM
Stress · Relaxation
Lemon Balm · L-Theanine · Magnesium
RECOVERY
Hydration · Muscle
Coconut Water · Magnesium · Potassium · Creatine
Create your daily routine

Mix, match & feel the difference.

+
Glow Routine
Beauty + digestion · daily
+
Performance Routine
Focus + recovery · training days
+
Immunity Routine
Defense + gut · 3–5× a week
+
Longevity Routine
Longevity + glow · daily
+
Balance Routine
Calm + gut · evenings
Total Wellness
7 days, 7 benefits · rotating
04 — Brand & Color System

One function.
One color. Everywhere.

Each function owns a single, ownable color — carried across every format and every surface. Recognition you can spot from across a store; recall that turns a function into a brand asset.

The Functional Spectrum
GLOW
Beauty
GUT
Digestion
FOCUS
Energy
DEFENSE
Immunity
LONGEVITY
Cellular
CALM
Relax
RECOVERY
Hydration
NAVY
The brand ink
The Wordmark
High Onwellness
Beige · Navy · Signature Ochre
System · Hanken Grotesk
Aa Clean. Modern. Functional.
Warm beige & deep navy on every surface — the functional colors do the talking inside the system.
PackagingRendersWebsite SocialCampaignsCollateral
Process · Exploration

Three directions.
One brand.

We built three early branding prototypes to get a grip on the idea. None are final — once we work together, our designer will draw from the prototype you choose (or others) to craft truly high-end packaging.

01

Prototype I

An early exploration of concept, tone and packaging direction.

View Prototype →
02

Prototype II

A different take on flavor system, palette and label architecture.

View Prototype →
03

Prototype III

A bolder, full-color direction — another angle to react to.

View Prototype →

Directional concepts only — a starting point for the conversation, not the final packaging.

05 — The Upcycle Edge

We upcycle
the goodness.

The Tea and Fiber lines are made from the nutrient-rich by-products of our cold-pressed shots — ingredients that would otherwise go to waste. Better for you. Better for the planet. Better margins.

Cold-pressed shots
Real fruit & botanicals, pressed fresh.
↓
Nutrient-rich by-products
Fibers, peels and botanicals — captured, not binned.
↓
Reborn as Tea & Fiber
Two profitable new lines from the same harvest.

A circular system that turns cost into category — the kind of story consumers reward and competitors can't easily copy.

Better for you

Real, upcycled nutrition in effective doses.

Better for the planet

Less waste, sustainable packaging, real impact.

Better economics

More product, more margin, from one input.

06 — Distribution Ecosystem

Three ways
in. One brand.

Each channel plays a role in the journey — from first taste to weekly habit. Designed to compound, not compete.

01

Food Truck

The brand on wheels. Show up where wellness already lives — runs, races, gyms and markets. Taste, theatre and discovery.

Discovery
02

Vending Machines

Always-on presence in gyms, offices and venues. The right shots, exactly where the routine already happens.

Habit
03

Shopify

The home base. Multi-packs, subscriptions and corporate orders — where one-time tasters become weekly members.

Loyalty
Discover
Food Truck
→
Repeat
Vending
→
Subscribe
Shopify
07 — Business Model

A ladder,
not a list.

Five formats give every customer a reason to climb — from a single curious shot to a full weekly routine on subscription.

Step 01

Single Shot

The first taste. Low-commitment entry from truck, vending or store.

Trial · Impulse
Step 02

Routine Bundles

Mix-and-match packs across formats — turn a moment into a routine.

Stack · Cross-sell
Core engine
Step 03

Subscription

Wellness on autopilot. Predictable revenue, predictable habit. The heart of the model.

Recurring · Sticky
Step 04

Corporate & Gym

Volume bundles for teams, studios and gyms. B2B reach, B2C loyalty.

Scale · Partnerships
🌿 The Launch Market
08 — Lebanon Opportunity

Why Lebanon
goes first.

A wellness culture moving fast, a booming fitness scene, and a generation rebuilding its routines. The category is wide open — and the timing is now.

Rising wellness cultureFitness boom Surging running sceneYoung, social, health-aware
First clean, functional wellness platform built for the region.
Why us · Why now
We're not entering this market. We already move in it.
Most brands start cold — hunting for reach, renting audiences, learning the market. We start with the machine already running: our own agency, our own systems, and direct lines into the exact communities this brand needs.

We already run the agency

Team, systems and media engine in place. Day one, not year one.

Direct gym access

Standing relationships with gyms and studios across the country.

Trainers & athletes

The people who put the shot into real hands — and real feeds.

Wellness influencers

Creators and wellness voices ready to carry the story credibly.

Run clubs & sports networks

Plugged into the communities where these products win instantly.

Everything managed in-house

Content, paid, social and growth — one roof, full control, total speed.

09 — Our Value Creation System

Not a vendor.
A growth engine.

Most brands rent five agencies to do this — and lose months stitching them together. We are the engine. Strategy, creative, media and access, under one roof.

The foundation

Strategy & Build

  • Strategic planning & positioning
  • High-end Shopify development
  • Conversion architecture
  • Offer & funnel design
The craft

Creative Production

  • Professional photography
  • Professional videography
  • Content creation & art direction
  • AI-assisted premium creative
The reach

Growth & Media

  • Paid advertising
  • Social media management
  • Performance optimization
  • Retention & email/CRM
The unfair part

Network & Access

  • Gyms & trainers
  • Athletes & wellness influencers
  • Running clubs & sports networks
  • On-the-ground distribution
10 — Proposed Content Pillars

Months of content.
One strategy.

Fifteen pillars engineered to run for months — each doing a specific job: building trust, growing authority, creating demand, fuelling community, or driving the sale.

Trust Authority Demand Community Conversion
01

The Daily Ritual

Our signature franchise — the routine that turns shots, tea and cubes into a habit.

Demand
02

What's Not In It

Radical ingredient honesty. The label becomes the flex — and the trust.

Trust
03

Function, Simplified

Glow, Gut, Focus, Defense — each function explained without the jargon.

Authority
04

Real Bodies, Real Days

Members and athletes documenting the routine inside real, unpolished life.

Community
05

Build Your Stack

Mix-and-match routines for every goal — the cross-sell, made aspirational.

Demand
06

Behind the Brand

Building in public — the founders, the kitchen, the obsession, the why.

Trust
07

Made for Here

Lebanon-rooted. A wellness brand the community feels ownership of.

Community
08

The Object

Premium product as hero — the colored row, the macro, the perfect pour.

Demand
09

The Upcycle Story

How tea & fiber are reborn from the shots. Sustainability that sells.

Authority
10

Morning Routines Of…

Creators & athletes share their stack. Reach borrowed through collaboration.

Community
11

The Science Desk

Credible, sourced, myth-busting. The authority that quietly compounds.

Authority
12

Limited Drops

Seasonal flavors and scarcity. News that spikes demand on command.

Demand
13

Proof in Public

Reviews, reposts and transformations — UGC as the conversion engine.

Conversion
14

The Subscription Story

Why the ritual belongs on autopilot. Direct-to-offer, made desirable.

Conversion
15

On the Ground

Run clubs, gyms, events — the brand showing up in real life, in real color.

Community
11 — Next Steps

Feel better. Look better.
Build it better.

The range is designed. The market is open. The engine is already running. All that's left is the conversation.

Start the Conversation → Back to Top
01

Align

Lock the launch range, priorities and brand world together.

02

Launch

Food truck + first gym vending + Shopify go live in Lebanon.

03

Scale

Subscriptions, more formats and the content engine compound.